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Bust the Silos: Opening Your Organization for Growth by Hunter Hastings and Jeff Saperstein presents a comprehensive and all-inclusive approach for understanding the dynamic and cutting edge paradigm shift represented by Demand Creation. The productivity revolution of the last twenty-five years occurred in the organization of the supply chain.

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In Praise of

Demand Creation is an important tool for growing businesses but we must learn to work differently to unleash it’s power.  This book shows the way.  It should be on your “must read’ list. - Peter Jueptner, Chief Global Strategy Officer at Estee Lauder

All companies search continuously to dismantle barriers to growth.  This book addresses the most important and fundamental one: organization.  The original idea around the concept of Demand Creation represent some genuinely new thinking that all demand-side managers can use. - Wade Miquelon, Chief Financial Officer, Walgreen’s

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